It's a match made in heaven: Juergen Teller's raw analogue aesthetic combined with Paul Pogba's star status as a footballer and adidas's fusion of sports and fashion. Mixed into one limited edition zine, the pages are filled with strong visuals of youth, dreams and success, made real through the nostalgic feel of film photography, yet still imbued with a sense of relevance and modernity. It’s definitely one zine that you'll want to get your hands on.
The basis of the project began with adidas commissioning Teller to follow and photograph Pogba on his travels. The French-born central midfielder is currently playing for Italy’s Juventus and is regarded as a superstar after attaining three Italian league titles, three domestic cup trophies, the 2013 FIFA U20 World Cup and a FIFA World Cup Best Young Player award. It's no wonder then that he’s a rising star and one that sports supergiants adidas want to feature in a zine with famed fashion photographer Teller.
And Teller is somewhat of a football fanatic too. Having documented Germany winning the World Cup in Brazil during the summer of 2014, his book Siegerflieger captures intimate photographs of the bond between father and son, developed through a fierce love for football.
adidasdon’t just bring the iconic three stripes to the table – they’ve dressed Pogba – also known as ‘Il Polpo Paul’, ‘Paul the Octopus’ for his tentacle-like legs – in exclusive trainers that only the footballer will own. The laceless ACE 16+ PURECONTROL model have been tailored in Pogba’s favourite colours of black and gold, with ‘I’m Here To Create’ specially included on the insole to symbolise the footballer's myriad of interests and his artistry on the field.
Together, adidas and Pogba are a seamless fit, with Pogba saying: “I love music, dance, and fashion, but my biggest passion is football, and I needed a brand that would give me the space to express myself and explore new frontiers. In adidas, I found a partner with the same goals as me”.
The photographs are vividly natural and human, with Teller’s point-and-shoot off-kilter style and Pogba's portraits with friends helping the visuals go beyond fashion, placing the sport into a wider context with art.