Forget the St George’s flag: this is our guide to the best fashion at this summer’s World Cup
May 13, 2026
As she’s announced as the newest adidas star, Chloe Kelly talks to Dazed about who she would swap wardrobes with, trying to beat her husband at padel and why she loves sitting in the dark
May 12, 2026
The actor has swapped ping-pong for football in adidas’ new campaign. Plus: all the other news you missed this week
May 08, 2026
As the star Arsenal player signs a new contract with the club, she tells us about navigating the limelight and why the producers of Bend It Like Beckham 2 should give her a call
Apr 30, 2026
New Balance
With the World Cup slowly inching closer, New Balance and Lack of Guidance have a hat-trick up their sleeve
Apr 24, 2026
As adidas reveal the official away kits for the World Cup this summer, we unpack the hidden references to the culture, art and nature of the teams’ home countries
Mar 24, 2026
Dazed spent three days in the South American metropolis. Here's what we learned from the brand's streetwear apparel designer, Liv Bolung, about the unexpected new away kit inspired by Brazil's fearless street and football culture
Mar 20, 2026
Jim Beam
With a Kenan Thompson collab, kickoff party in New York City and exclusive giveaway for Dazed readers, Jim Beam’s Refresh Your Season campaign already has the makings of a winner
Jan 23, 2026
Lotto
The Italian brand has relaunched in America and Canada, starting with a streetwear collection that embodies its sportswear roots
Dec 17, 2025
Political artists Pattern Up and SpiceBag have joined forces to create an England jersey that supports the people of Palestine, plus all the fashion news you missed this week
Nov 28, 2025
Having just surprised a grassroots football team with funding from the National Lottery, Chloe Kelly talks to Dazed about winning the Euros, Burna Boy playing at her wedding, and how she stays so confident
Nov 07, 2025
The young German player and Liverpool’s new No. 7 is embracing the challenge, the pressure and the spotlight – all in motion toward building a legacy at Anfield
Sep 13, 2025
Ahead of the first match of the WSL season, we spoke to the star striker about winning the Euros, Bottega shoes and leading the Lionesses in their anti-racism protest at the semi-finals
Sep 05, 2025
The Real Madrid player discusses his smouldering Calvin Klein underwear campaign, his personal style and the recent victory of the Lionesses
Sep 04, 2025
From supporting Kipyegon with her Breaking4 attempt to Wilson’s signature shoe campaign which won over the internet, Nike is putting its focus on the women
Aug 05, 2025
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