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Prada Menswear AW16 campaign
Prada Menswear AW16 campaignPhotographer Craig McDean

Eddie Redmayne is the new face of Prada

The Oscar-winning actor is unveiled as the star of the brand’s menswear AW16 campaign

This afternoon, Prada has released its AW16 menswear campaign featuring Academy Award-winning actor Eddie Redmayne. Photographed by Craig McDeanThe Danish Girl star poses in the brand’s AW16 collection, which was debuted at Milan Men’s Fashion Week earlier this year.

“(The collection) was like an excursion through history to find the moments that were heroic, passionate, difficult, to reflect what happened in history to see if we have something to learn about what’s happening now,” explained Miuccia Prada, speaking backstage at the show.

With this in mind, the actor was the natural choice – “Redmayne is no stranger to immersing himself in historically significant characters,” reads the press release. “(He), here, assumes a number of roles: hero, villain, revolutionary.”

Head here to read more about the collection, and to the gallery above to see the full campaign.