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Gucci Pre-Fall 16 Campaign
Gucci Pre-Fall 16 CampaignPhotography Glen Luchford

A flock of flamingos invades Gucci’s pre-fall 2016 ad

Glen Luchford paints an eccentric picture for the brand’s pre-fall 2016 campaign

Continuing in the same eccentric vein as its SS16 campaign (which starred a skateboarding model holding a peacock), Gucci has unveiled its pre-fall 2016 campaign, which features a surprise cameo from a flock of flamingos. Captured by acclaimed photographer Glen Luchford once more, the ad depicts a cluttered scene of wild plants, old books and patterned rugs, reflecting the house’s vintage-inspired new look.

This time, Luchford captures the birds alongside a cast of fresh-faced models including new faces Nicole Atieno and Polina Oganicheva (both of whom you may remember from the house’s SS16 campaign) inside a glass-domed tropical aviary – a fitting setting given Michele’s repeated reference to animals and plants. 

While the backdrop may contain antiques, Michele’s vision is a modern one – something reflected in the house’s AW16 womenswear show which combined the old and the new, such as Snoopy prints, teddy bear graphics and pieces spray-painted by graffiti artist GucciGhost (aka Trouble Andrew).

Watch Gucci’s AW16 pre-fall 2016 campaign film below: