When it comes to fashion campaigns, last year’s offerings seemed a hard act to follow. Seemingly disillusioned with traditional advertising, designers instead opted for unconventional faces to front their brands. Cult icons Cher and Winona Ryder ruled at Marc Jacobs, while Riccardo Tisci made fashion history by choosing fellow designer Donatella Versace to represent Givenchy. Arguably, one of the most ingenious casting decisions came from Phoebe Philo when she selected American author and octogenarian Joan Didion to front Céline’s AW15 campaign – complete with blackout shades.
In addition, model Natalie Westling fronts two campaigns – she plays an otherworldly being for McQueen and channels her love for skating as an ambassador for Vans. As well as that, both Miu Miu and Prada hail a new wave of creative talent, A$AP Rocky is seen engaging in moments of youthful hedonism for his collaboration with GUESS Originals and Hedi Slimane has captured grunge princesses and open roads for Saint Laurent.
See some of this year’s most game-changing, conceptually rich and impeccably shot campaigns in the gallery above.