The house is promising its visitors an ‘interactive immersion’ inside its AW15 show (plus some free posters)
Alexander McQueen: Savage Beauty might be about to close, but there are a lot of exciting fashion exhibitions on London’s horizon. There’s a Yohji Yamamoto one opening at Live Archives tomorrow and one dedicated to Chanel’s history hitting the Saatchi Gallery in October. And now, Louis Vuitton is getting in on the action.
Set in a former office block neighbouring Somerset House, this ‘Instagram-friendly’ installation will span three floors and 13 rooms, giving a glimpse into the work behind Vuitton’s AW15 collection. Video footage from the show will be projected onto life-sized screens, emulating the view from the front row. The exhibition will conclude with a gallery of the house’s AW15 campaign which was shot by Juergen Teller and Bruce Weber. There’ll even be free posters and stickers for attendees.
“In this digital era, fashion shows are diffused online and immediately accessible for the public,” Vuitton’s artistic director of women’s collections Nicolas Ghesquière told businessoffashion.com, explaining the rationale behind the exhibition. “But it takes more than that to feel the ambience and share the intense creativity, energy and emotion around one show. This is what we would like to share with a large public worldwide. The exhibition is conceived as a total, physical and interactive immersion inside Louis Vuitton’s (AW15) fashion show."
Series 3 will open on September 21.
Watch Louis Vuitton’s AW15 show below: