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McQ AW15 Campaign
McQ AW15 CampaignHarley Weir

Harley Weir captures youth and sensuality for McQ

The Dazed 100 photographer turns her lens to the brand’s AW15 collection

Just days after sister brand Alexander McQueen debuted their AW15 campaign, McQ has tapped Dazed favourite Harley Weir for their own. With the help of new faces Alexandra Elizabeth (who just this week popped up at Chanel’s casino couture show) and Tobias Lundh (spotted hitting the runway this month for Louis Vuitton), the Dazed 100 ranking photographer has captured a vision of youth with her signature sensuality. Styled by Jodie Barnes, the duo don the feathers and flowers of McQ’s AW15 collection – one that's softer than the brand's typically punk-inspired offerings.

Weir’s images are a strong contrast from the brand’s last campaign, created by artist and CSM graduate Ophelia Finke, where models posed around her sculptures of spray-painted objects including basketballs and car tyres. 

See more of Harley Weir's work below: