Nicola Formichetti's worn a lot of hats in his time: Lady Gaga collaborator, Dazed creative director, Mugler designer... But most recently, the Italian-Japanese style pioneer has been at the helm of Diesel. He's joining the Dazed SXSW lineup in an exclusive Q&A session this Tuesday called Insta-Identities & Crowdsourcing to lay bare the genius behind his reinvention of the denim brand and how he uses Twitter, Instagram and Tumblr to break down the barriers between designer and fashion fan. And we want you to send us your questions.

Nicola knows better than anyone how social media works. When he took over Diesel in 2013, he transformed the brand with #DIESELREBOOT, a groundbreaking crowdsourced campaign that saw fans from all over the world send in art and visuals prompted by regular Diesel callouts. 

Ask Nicola anything and we'll pick the best questions to pose to him during the panel. Comment on the post below, tweet us @DazedMagazine or post on our Instagram and Facebook page with the hashtag #AskNicolaSXSW.

Dazed x Diesel: Insta-Identities & Crowdsourcing will take place in the Austin Convention Center on Tuesday 17 March 3.30pm CDT. For more information on the talk, check the official SXSW website.