David SimsFashion / NewsExclusive: Proenza Schouler's SS15 campaignSneak your first look at the American brand's campaign from David Sims hereShareLink copied ✔️January 13, 2015FashionNewsTextZing Tsjeng Proenza Schouler's SS15 show in September presented what we could only term as "Sinister Prep" – a vision of all-American classics and sportswear, as seen through Jack McCollough and Lazaro Hernandez's dark lens of modernity. It was a laser-cut vision of eelskin, python and leather; even a humble polo dress was slashed in two at the breast with a strip of snakeskin. Perhaps unsurprisingly, McCollough and Hernandez wanted to lighten the mood for its spring ads. In this exclusive preview from the forthcoming campaign, David Sims shoots rising star Julia Bergshoeff in a grey knit polo with an inset band of leather and a blue lace knit skirt with peekabo detailing. But don't mistake lightness for sweetness – the Proenza Schouler girl is tougher, darker beast than she seems. See SS15 below and check out our show report here. Proenza Schouler SS15Expand your creative community and connect with 15,000 creatives from around the world.READ MOREFashion’s Italian ‘Emperor’ Valentino Garavani has died Miuccia and Raf flipped the familiar at Prada AW26 men’s Dsquared2Dsquared2 turns up the Heated Rivalry at Milan Fashion WeekRick Owens and Juergen Teller make out for MonclerOoh Be Gah! Your fave Coach fits just landed in The Sims 4Golden Globes 2026: A best dressed blackout for Hollywood’s biggest starsDemna drops his first Gucci campaign, plus more fashion news you missedBella Hadid resurrects Saint Laurent’s iconic 00s It-bagThe coolest girls you know are still wearing vintage to the gymYour AW26 menswear and Haute Couture cheat sheet is hereJeremy Allen White and Pusha T hit the road in new Louis Vuitton campaignNasty with a Pucci outfit: Which historical baddie had the nastiest Pucci?