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Proenza Schouler spring/summer 2015 campaign
Julia Bergshoeff for Proenza Schouler SS15David Sims

Exclusive: Proenza Schouler's SS15 campaign

Sneak your first look at the American brand's campaign from David Sims here

Proenza Schouler's SS15 show in September presented what we could only term as "Sinister Prep" – a vision of all-American classics and sportswear, as seen through Jack McCollough and Lazaro Hernandez's dark lens of modernity. It was a laser-cut vision of eelskin, python and leather; even a humble polo dress was slashed in two at the breast with a strip of snakeskin.

Perhaps unsurprisingly, McCollough and Hernandez wanted to lighten the mood for its spring ads. In this exclusive preview from the forthcoming campaign, David Sims shoots rising star Julia Bergshoeff in a grey knit polo with an inset band of leather and a blue lace knit skirt with peekabo detailing. But don't mistake lightness for sweetness – the Proenza Schouler girl is tougher, darker beast than she seems. 

See SS15 below and check out our show report here.