David SimsFashionNewsExclusive: Proenza Schouler's SS15 campaignSneak your first look at the American brand's campaign from David Sims hereShareLink copied ✔️January 13, 2015FashionNewsTextZing Tsjeng Proenza Schouler's SS15 show in September presented what we could only term as "Sinister Prep" – a vision of all-American classics and sportswear, as seen through Jack McCollough and Lazaro Hernandez's dark lens of modernity. It was a laser-cut vision of eelskin, python and leather; even a humble polo dress was slashed in two at the breast with a strip of snakeskin. Perhaps unsurprisingly, McCollough and Hernandez wanted to lighten the mood for its spring ads. In this exclusive preview from the forthcoming campaign, David Sims shoots rising star Julia Bergshoeff in a grey knit polo with an inset band of leather and a blue lace knit skirt with peekabo detailing. But don't mistake lightness for sweetness – the Proenza Schouler girl is tougher, darker beast than she seems. See SS15 below and check out our show report here. Proenza Schouler SS15Expand your creative community and connect with 15,000 creatives from around the world.READ MOREFrom Lana to Gaga: August Barron curate their ultimate music video nightInside the world of August Barron, fashion’s disruptive design duo Jean Paul GaultierJean Paul Gaultier’s iconic Le Male is the gift that keeps on givingIn pictures: Shalom Harlow’s most iconic catwalk momentsSilver Arrows: Fusing fashion with film noirSo you want to get your hands on Leigh Bowery’s merkin?‘Westwood and Kawakubo are provocateurs’: Inside their powerful new exhibitA look back on Loli Bahia’s best fashion moments Sunrise Angel: Loli Bahia steps out of the shadowsIrish designer Robyn Lynch is riding the ‘green wave’ her own wayDario Vitale has left Versace after 8 monthsThe 2025 Christmas archetype gift guide