When James Lavelle (the man behind UNKLE and founder of the Mo’Wax record label), Nike and Just Jam decide to throw a launch party, you know it’s going to be good. On Tuesday night, London’s NikeLab 1948 played host to the launch of the legendary producer’s new Nike x Mo’Wax collaboration, streamed live to an online audience by Just Jam with their signature tripped-out style. Having already teamed up with Nike 10 years ago for the limited edition DUNKLE, Lavelle has returned to create a capsule collection of suitably innovative pieces that celebrate Mo’Wax’s extensive 12 year history. 

Hidden beneath the shadowy arches of Shoreditch’s Batemans Row, the neon-lit boutique was heaving right from the off. While the super-slick crowd were leisurely scooping out drinks from the hefty (and ubiquitous) ice buckets, Nightwave took to the DJ desk and began belting out an urging set of gutsy electronica. She was followed by Dazed favourites We Are Shining, who punctuated the merry chatter with an eclectic selection of crunchy beats, smooth-groove hip-hop and a generous dollop of Latino pop songs. By the time James Lavelle finally took to the deck himself, offering his standard selection of throbbing big beats and 90s remixes, the crowd was buzzing with energy and excitement. 

Combining the iconic scrawlings of Supreme skate crew member Gio Estevez with the renowned collage approach of the Mo’Wax label, the Nike x Mo’Wax By James Lavelle collection subverts and revises the classic Nike silhouettes. With his reputation as a champion of musical experimentation and counter-culture creativity, it’s little surprise that Lavelle has managed to remix Nike’s wardrobe staples to such sleek and striking effect.

Stream an exclusive playlist from the night below: