Ten years after Nike first teamed up with James Lavelle – founder of record label Mo’Wax and the man behind UNKLE – on a limited edition pair of Nike Dunks (termed the DUNKLEs, of course) they’ve put their heads together again for a new collaboration. Featuring caps, shoes, t-shirts and varsity-MA1 hybrids, the line takes its cue from sample culture, an influence that can be felt in the way different fabrics are brought together – army green wool meeting black leather. With detailing inspired by the Japanese streetwear Lavelle has been obsessing over since the 80s, the collection takes elements of Mo’Wax’s history and translates them into the garments – like the fluro orange camo lining inside the jackets. “Camouflage is the repeating emblem and has been through the label and everything else I’ve done for the past 15 years,” explains Lavelle.
Artist, member of the original Supreme skate crew and Lavelle's long time friend Gio Estevez worked on the slogans, his signature mirror-image lettering snaking across the front of t-shirts and adorning patches. The collection is released on Wednesday, but Lavelle will be hitting the decks to celebrate in an exclusive event tonight alongside Nightwave and Dazed favourites We Are Shining. “For the past 10 years Mo’Wax has been a poisoned chalice,” he admits. “Now I feel proud, [the collection] is about new times.”
Watch Lavelle celebrate the new era of Mo’Wax at the Nike x MoWax by James Lavelle Just Jam Event, live from NikeLab 1948 London on Tuesday 25 November from 8-11pm on dontwatchthat.tv