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Paul Smith deconstructing london fashion week ss15
Andreas Gursky, Nha Trang (detail), 2004 and Paul Smith SS15Illustration by Begüm Sekendiz Boré

Deconstructing London Fashion Week via Andreas Gursky

From Christopher Bailey to a chicken processing plant in China, Begüm Boré deconstructs the London shows through the lens of the German photographer

In her first illustration series for the SS15 womenswear season, Begüm Sekendiz Boré views the London shows through the meticulous lens of German artist Andreas Gursky, via Edward Burtynsky.

Andreas Gursky's Prada I, 1996 (see illustration 3) displays shoes from both Prada's AW and SS collections – a simultaneity not seen in Prada stores. Taking a similar step, I've presented its SS14 shoes alongside Hunter Original SS15 ones and called this a Jet Leg (read Jet Lag). The Sun really never sets on the British Empire as Burberry CEO Christopher Bailey jumps from the London Stock Exchange to the Hong Kong Stock Exchange (see illustration 5), and in his wake, the word "Sun" appropriately makes itself seen on some of Prorsum's SS15 looks.