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Casely-Hayford Moodboard for Dazed Digital SS15
Exclusive Casely-Hayford SS15 mood board for Dazed

Fashion vs art: Casely-Hayford's SS15 manifesto

Bad hair and Baldessari: the father and son duo give us the exclusive lowdown on the visual references behind tomorrow's show

Before their first ever show last season, we got an exclusive glimpse into the minds of Casely-Hayford via their AW14 moodboards, which clashed and combined art history and sportswear, subculture and sculpture. The duo – made up of father Joe (OBE), a veteran designer in his own right, and his son Charlie – both attended Central Saint Martins, with Charlie also studying History of Art at the Courtauld. Unsurprisingly, their work draws heavily from culture and visual arts – and by the look of things, this season is set to be no different. Before their SS15 show at LC:M, Casely-Hayford share their current moodboards and give us some insight into the images that have inspired their upcoming collection. 

“The American artist was one of the creatives from the Art Intervention movement that we kept coming back to. We were inspired by his graphic juxtapositions, hard lines, appropriation and block colours. He doesn't believe in nostalgia, burning his old works of art.” 


“The Art Intervention movement inspired our design process this season, shaping our world for SS15 through the 'painterly vs the graphic'. Since the 00s, the term 'interventionism' has increasingly been used by politically engaged artists to describe an approach to art that builds on and subverts existing forms, and nearly always takes place outside the realm of museums and galleries. ‘Working with things that already exist affords you associations that are beyond your invention’ – Julian Schnabel, 2014.”


“The 90s actor and musician was a visual inspiration for a lot of oversized silhouettes in the collection, as well the hair in the show. His ill-fitting style with long shoulders and 3 button jackets has a raw 90s British feeling about it that we wanted to capture in a few pieces for SS15.” 


“His attitude is everything. We wanted to try and capture an essence of this through the feeling of the collection, and again, his hair was something we were looking at for the show as well as his personal style in the 90s.” 


“This student housing tower block served as visual inspiration for some of the lead outerwear pieces in the collection. It contrasted abrasively with some of the hand-painted garments created for SS15. The facade of building is covered by panels in different finishes, creating an asymmetric but geometric impression.”

This week we asked LC:M's most exciting designers to send us a YouTube video of their choice. Charlie Casely-Hayford picked the dreamy rhythms of Filipino musician Eyedress. Hear "Everything We Touch Turns Into Gold" below: