Initial reaction:
Bug-eyed girls go deep underwater.
Atmosphere:
Humid, muggy and uncomfortable. Pugh injected the scent of chlorine into the show space, sending us into a strange almost underwater-like state.
Unexpected moment:
The first look - a pink feather showgirl headpiece worn with a floor-skimming blue dress. This collection marked out new colour territories for Pugh.
Stand out look:
Reflective latex bodices, reminiscent of the work of sculptor Alan Jones.
Surface details:
Lots of geometric metallic appliqué.
Make-up:
Massive sci-fi bug-eyes.
Soundtrack:
An exclusive mix by long-time collaborator Matthew Stone.
Front row:
His long-time mentor Rick Owens and French actress Audrey Tautou.
Progression:
A strong shift in colour palette for the ever-monochromatic Pugh, and the introduction of rounder sharper silhouettes.
Viral Moment:
Pugh taking a bow in a t-shirt that said, 'Some people are gay - get over it'.
Models: Sasha Luss (@RealSashaLuss), Josephine Le Tutor (@JosephineLT_), Irene Hiemstra, Ondria Hardin (@IamOndriaHardin), Diana Moldovan (@dianalexmol), Juliana Schurig (@Juliana_Schurig), Kate Goodling, Hana Jirickova (@HanaJirickova), Yumi Lambert (@yumilambert), Elisabeth Erm, Maria Bradley (@maria_bradley), Catherine McNeil (@catmcneil), Betty Adewole (@BettyAdewole), Katlin Aas (@AasKatlin), Grace Mahary (@gracemahary), Maud Welzen (@maudwelzen), Lindsey Wixson (@lindseywixson), Liu Wen (@LiuWenLW), Hollie-May Saker (@holliemaysaker), Cora Emmanuel (@coraemmanuel), Devon Windsor (@devwindsor)