Photography by Lea ColomboFashion / ShowGareth Pugh SS14A chlorine heavy, humid atmosphere welcomed a new era for Pugh in colour and softer formShareLink copied ✔️September 25, 2013FashionShowText Isabella Burley Photography Lea Colombo Gareth Pugh SS14 Initial reaction: Bug-eyed girls go deep underwater. Atmosphere: Humid, muggy and uncomfortable. Pugh injected the scent of chlorine into the show space, sending us into a strange almost underwater-like state. Unexpected moment: The first look - a pink feather showgirl headpiece worn with a floor-skimming blue dress. This collection marked out new colour territories for Pugh. Stand out look: Reflective latex bodices, reminiscent of the work of sculptor Alan Jones. Surface details: Lots of geometric metallic appliqué. Make-up: Massive sci-fi bug-eyes. Soundtrack: An exclusive mix by long-time collaborator Matthew Stone. Front row: His long-time mentor Rick Owens and French actress Audrey Tautou. Progression: A strong shift in colour palette for the ever-monochromatic Pugh, and the introduction of rounder sharper silhouettes. Viral Moment: Pugh taking a bow in a t-shirt that said, 'Some people are gay - get over it'. Gareth Pugh SS14Photography by Lea ColomboFlowing fabrics and feathers are a return to futuristic form for #GarethPugh's #SS14 show #PFWpic.twitter.com/HnDX9tsrzn— Dazed Fashion Team (@Dazed_Fashion) September 25, 2013. @LiuWenLW in lacquered cyber-girl #garethpugh for #ss14#pfwpic.twitter.com/6jR1KhlK6x— Dazed Fashion Team (@Dazed_Fashion) September 25, 2013 Models: Sasha Luss (@RealSashaLuss), Josephine Le Tutor (@JosephineLT_), Irene Hiemstra, Ondria Hardin (@IamOndriaHardin), Diana Moldovan (@dianalexmol), Juliana Schurig (@Juliana_Schurig), Kate Goodling, Hana Jirickova (@HanaJirickova), Yumi Lambert (@yumilambert), Elisabeth Erm, Maria Bradley (@maria_bradley), Catherine McNeil (@catmcneil), Betty Adewole (@BettyAdewole), Katlin Aas (@AasKatlin), Grace Mahary (@gracemahary), Maud Welzen (@maudwelzen), Lindsey Wixson (@lindseywixson), Liu Wen (@LiuWenLW), Hollie-May Saker (@holliemaysaker), Cora Emmanuel (@coraemmanuel), Devon Windsor (@devwindsor) Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 30,000+ creatives from around the world.TrendingGUESS Jeans taps Becky G for the low-rise renaissanceReleased this October, the B Jean puts a Y2K favourite back in rotationFashionLife & CultureThe Dazed 100 is back for 2027! Put yourself forward HennessyLife & CultureQuenlin Blackwell and Hennessy know it’s time to be outsideLife & CultureShould you be able to veto a friend’s partner?BeautyThis AI machine makes perfumes out of your memoriesArt & PhotographyPhotos from the world’s horniest art fairLife & CultureThe new war on chronically ill womenFashionWhy does everyone want to be Irish? Ask Ireland Fashion WeekLife & CultureThe uncanny rehabilitation of Mark ZuckerbergEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy