Photography by Lea ColomboFashion / ShowGareth Pugh SS14A chlorine heavy, humid atmosphere welcomed a new era for Pugh in colour and softer formShareLink copied ✔️September 25, 2013FashionShowText Isabella Burley Photography Lea Colombo Gareth Pugh SS14 Initial reaction: Bug-eyed girls go deep underwater. Atmosphere: Humid, muggy and uncomfortable. Pugh injected the scent of chlorine into the show space, sending us into a strange almost underwater-like state. Unexpected moment: The first look - a pink feather showgirl headpiece worn with a floor-skimming blue dress. This collection marked out new colour territories for Pugh. Stand out look: Reflective latex bodices, reminiscent of the work of sculptor Alan Jones. Surface details: Lots of geometric metallic appliqué. Make-up: Massive sci-fi bug-eyes. Soundtrack: An exclusive mix by long-time collaborator Matthew Stone. Front row: His long-time mentor Rick Owens and French actress Audrey Tautou. Progression: A strong shift in colour palette for the ever-monochromatic Pugh, and the introduction of rounder sharper silhouettes. Viral Moment: Pugh taking a bow in a t-shirt that said, 'Some people are gay - get over it'. Gareth Pugh SS14Photography by Lea ColomboFlowing fabrics and feathers are a return to futuristic form for #GarethPugh's #SS14 show #PFWpic.twitter.com/HnDX9tsrzn— Dazed Fashion Team (@Dazed_Fashion) September 25, 2013. @LiuWenLW in lacquered cyber-girl #garethpugh for #ss14#pfwpic.twitter.com/6jR1KhlK6x— Dazed Fashion Team (@Dazed_Fashion) September 25, 2013 Models: Sasha Luss (@RealSashaLuss), Josephine Le Tutor (@JosephineLT_), Irene Hiemstra, Ondria Hardin (@IamOndriaHardin), Diana Moldovan (@dianalexmol), Juliana Schurig (@Juliana_Schurig), Kate Goodling, Hana Jirickova (@HanaJirickova), Yumi Lambert (@yumilambert), Elisabeth Erm, Maria Bradley (@maria_bradley), Catherine McNeil (@catmcneil), Betty Adewole (@BettyAdewole), Katlin Aas (@AasKatlin), Grace Mahary (@gracemahary), Maud Welzen (@maudwelzen), Lindsey Wixson (@lindseywixson), Liu Wen (@LiuWenLW), Hollie-May Saker (@holliemaysaker), Cora Emmanuel (@coraemmanuel), Devon Windsor (@devwindsor) Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.TrendingThings To Come: Porn saves the world in Maja Malou Lyse’s ‘bimbo sci-fi’The Danish artist’s new show premieres at the 2026 Venice Biennale – here, she discusses her fictional future where ‘porn stars rule the world’ and how it reflects our relationship with images todayArt & PhotographyFashionNipples, nachos and mask4mask: The biggest trends at the Met Gala 2026 Oakley FashionGoing ‘field mode’ with Roger ScottFashionMet Gala 2026: The best dressed stars from the biggest night in fashionLife & Culture‘Chat was my backbone’: People are now using AI for awkward conversationsBeautyNude awakening: Meet the young people embracing naturism PolaroidArt & PhotographyThree Dazed Clubbers on documenting a complete digital detoxLife & CultureVirgin Island: What the hell is ‘sex surrogate’ therapy?MusicDE Ug: Meet the rappers making Germany cool again Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy