Photography by Lea ColomboFashion / ShowGareth Pugh SS14A chlorine heavy, humid atmosphere welcomed a new era for Pugh in colour and softer formShareLink copied ✔️September 25, 2013FashionShowTextIsabella BurleyPhotographyLea ColomboGareth Pugh SS14 Initial reaction: Bug-eyed girls go deep underwater. Atmosphere: Humid, muggy and uncomfortable. Pugh injected the scent of chlorine into the show space, sending us into a strange almost underwater-like state. Unexpected moment: The first look - a pink feather showgirl headpiece worn with a floor-skimming blue dress. This collection marked out new colour territories for Pugh. Stand out look: Reflective latex bodices, reminiscent of the work of sculptor Alan Jones. Surface details: Lots of geometric metallic appliqué. Make-up: Massive sci-fi bug-eyes. Soundtrack: An exclusive mix by long-time collaborator Matthew Stone. Front row: His long-time mentor Rick Owens and French actress Audrey Tautou. Progression: A strong shift in colour palette for the ever-monochromatic Pugh, and the introduction of rounder sharper silhouettes. Viral Moment: Pugh taking a bow in a t-shirt that said, 'Some people are gay - get over it'. Gareth Pugh SS14Photography by Lea ColomboFlowing fabrics and feathers are a return to futuristic form for #GarethPugh's #SS14 show #PFWpic.twitter.com/HnDX9tsrzn— Dazed Fashion Team (@Dazed_Fashion) September 25, 2013. @LiuWenLW in lacquered cyber-girl #garethpugh for #ss14#pfwpic.twitter.com/6jR1KhlK6x— Dazed Fashion Team (@Dazed_Fashion) September 25, 2013 Models: Sasha Luss (@RealSashaLuss), Josephine Le Tutor (@JosephineLT_), Irene Hiemstra, Ondria Hardin (@IamOndriaHardin), Diana Moldovan (@dianalexmol), Juliana Schurig (@Juliana_Schurig), Kate Goodling, Hana Jirickova (@HanaJirickova), Yumi Lambert (@yumilambert), Elisabeth Erm, Maria Bradley (@maria_bradley), Catherine McNeil (@catmcneil), Betty Adewole (@BettyAdewole), Katlin Aas (@AasKatlin), Grace Mahary (@gracemahary), Maud Welzen (@maudwelzen), Lindsey Wixson (@lindseywixson), Liu Wen (@LiuWenLW), Hollie-May Saker (@holliemaysaker), Cora Emmanuel (@coraemmanuel), Devon Windsor (@devwindsor) Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREVersace just released Dario Vitale’s first (and last) collection campaignLuca Magliano’s AW26 inspirations: ‘Who doesn’t love gay porn?’Grammy’s 2026 best looks: Schiaparelli is the big winnerStreet style AW26: The loudest looks from Paris Fashion Week men’sThis New York designer knows that right now, survival is rebellionAdanolaWhat went down at Lila Moss’ intimate Adanola dinner in London The Moment premiere: Charli xcx officially canonises the Brat eraMargot Robbie is living for the drama on the Wuthering Heights press tourPieter Mulier is leaving Alaïa Roger VivierWhat went down at an intimate Roger Vivier book launch in ParisIn pictures: Latex and leather at Sextou’s first Parisian raveThe penis dress has fashion in a chokeholdEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy