Photography Jacques HabbahFashionShowSonia Rykiel AW13Simmering sensuality from the St Germain staple, the 'Poor Boy sweater' rebirthedShareLink copied ✔️March 2, 2013FashionShowTextSusie LauPhotographyJacques HabbahSonia Rykiel AW13 There’s a kinkiness that has been tucked away in the past of Madame Sonia Rykiel. It took the braveness of new artistic director Geraldo Da Conceicao to bring that to the forefront in a dramatic change up from the usual Rykiel collections of happy-go-lucky knits. Macau-born Conceicao has a wealth of experience from his time at Louis Vuitton, Miu Miu and Yves Saint Laurent. Conceicao looked to Madame Sonia Rykiel herself to inspire the collection – “a free woman with a very intelligent and playful brain.” He imagined a woman bathed mainly in black, taking pleasure in textures and colour for herself – be it a suggestive strip of fuschia tufted mohair across the breasts, or a delicate triangle over one’s lady parts, a butter soft black leather worked into an open-necked coat or a circular plastic embroidered black skirt. Sensuality was simmering under demure knee lengths, slashed open or the sides or round-necked double-breasted blazers. In other words, Condeicao’s ex-employees showed but ultimately, it was Madame Rykiel’s riotious and carefree beginnings, which prevailed. All the models emerged for the finale in a uniform of a graphic jumper and low-slung leatherette trousers. It was a 'Poor Boy sweater' moment rebirthed for the 21st century. www.soniarykiel.com Makeup: Dick Page Models pictured: Marine Deleeuw-@DeleeuwMarine, Bette Franke-@Bette_Franke, Julia Nobis-@JuliaNobis1, Ashleigh Good-@Ashleighh_Good, Iris van Berne-@irisvberne, Josephine Le Tutour-@JosephineLT_, Sara Blomqvist-@SaraBlomqvist Expand your creative community and connect with 15,000 creatives from around the world.READ MORELeather pups, Labubus and a Versace fallout: 2025’s wildest fashion momentsOakley Bad Education: Oakley goes back to school for AW25DHLInside singer Sigrid’s intimate walks through nature with her fans Lucila Safdie answers the dA-Zed quizEBiT is looking for models who speak openly about mental healthValentino is doubling down on its controversial RockstudHot pants, pubes and protest tees: The 2025 trend report is hereSalomon SportstyleLord Apex brings together community for 20 years of Salomon’s ACS PROThe designer making clothes with wool from gay sheepHeron Preston: ‘Almost losing your brand, you start to hate everything’Meet Bhavitha Mandava, the history-making, hobbymaxxing Chanel modelInside Michaela Stark’s provocative, Leigh Bowery-inspired 2026 calendar