Meadham Kirchhoff have such a fixation for detail that every season Penhaligon's, the English perfumer, scents not only their models but their showspace, a different olfactory cocktail each time to complement the mood of the collection. Blenheim Bouquet was Autumn/Winter 11's elixir, Artemisia S/S12 and Eau San Pareil A/W12, creating a fleeting moment that will never truly be portrayed by runway images. Such a compulsive streak (as well as trait for collecting) makes Edward and Benjamin the perfect candidates for My Obsession. Here they share their current fascinations with Dazed Digital.

BENJAMIN KIRCHHOFF:

"Oz Magazine and the 60s/70s UK rebirth of it. (It existed earlier in Australia). I love the fact that it isn't really about lifestyle but is about change and difference and that really translates in the format; the layouts, colour treatments, the contributors. I've been into it for over a year, by accident. I collect books and kind of print rarities/unusuals of that era."


EDWARD MEADHAM:

"Cutie decals made by Meyercord in Illinois, between the 1940s and early 80s. I have a collection of them I am quite obsessed with. What I love most about them is that they are re-coloured photographs of little furry animals, I love the colouration and how furry or satiny they look. Meyercord made an enormous selection of decals, which were often re-coloured photographs of things but the thing that makes them "cuties" is when they are flocked. For example, you would have a blue bunny holding a chick, and the chick might be flocked so that she is fluffy. I first had a cutie on a piece of broken cot that I found and have kept since I was 17, a blue bear holding a watering can. I loved him because he was so incredibly familiar looking, I felt like he was a distant memory from when I was a baby. I used it on our A Rebours [Autumn/Winter 10] invitation and t-shirts and last year I began to search and research for more of them, finding out where/when they came from. I called the Meyercord company, who had no record or memory of them existing, but they put me in touch with some older people who worked there post-war. They remembered them and told me that Meyercord stopped producing them in the early 80s."

Click HERE for day one of Meadham Kirchhoff's takeover, a specially-curated Youtube playlist by the designers.

Read more from our Summer Takeover HERE