Fashion / ShowPamela Love Womenswear A/W12We look closer at the cult jeweller's set design and Southwestern themeShareLink copied ✔️February 11, 2012FashionShowTextMark ReayTextPaul WagenblastPamela Love Womenswear A/W12 Go to a Pamela Love presentation and you can expect a scene. I don't just mean a 'who's who' of New York fashion but an actual scene laid out in front of you in one of her elaborate sets. Every season it's different and every season it's an equally transportive sensory experience. Part of the magic and mysticism of her brand is Love's presentations and their dedication to context, usually in a ritual-like setting with witchy flowing layers, crystal structures or an otherwise enchantingly distressed environment. The scene seemed to be taking us to a Southwestern welding studio; with industrial fans, mining lanterns, hot lamps and metal pipes snaking through the background This season's set, designed by Spoke Visuals, still brought out the raw power of her jewellery but took a turn for the level headed Working Girl end of the spectrum. The scene seemed to be taking us to a Southwestern welding studio; with industrial fans, mining lanterns, hot lamps and metal pipes snaking through the background. Models were draped in leather aprons and Carhartts, turquoise and Navajo silver shining against their bronzed skin. A desert breeze was all you needed blowing through the studio doors; it would just have been like being there. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MOREThis Dutch designer’s ‘gay fantasy’ is full of farmers, pirates and sailors Nike Airmaxxing with singer-songwriter Simone RuthRosalía is my religion: Sacred street style from Lux Tour BarcelonaOakley Oakley’s new collection was designed to weather the storm Nike Airmaxxing with multidisciplinary creative Jake EliasThe best fashion exhibitions to see for spring 2026All the best dressed stars at Coachella 2026 Nike Airmaxxing with New York designer Annie Lian PumaPUMA and Jil Sander keep it simple with the K-Street Labubu obituary: Rot in hell you ugly little freaksIn the bag! Louis Vuitton gets nosy with new Speedy campaign Revisit this 20-year-old Margiela shoot from Dazed’s March 2006 issueEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy