Prada make-up and skincare is officially on the way!

From bleached brows paired with Wednesday Addams braids at the AW19 show and haunted doll lashes for SS23, to the subversive yet angelic eye make-up at AW23 which matched pastel shadow in baby blues, pinks and greens to the mascara, Prada has always offered us a rich feast when it comes to beauty looks on the runway. And now, we will be able to get the Prada look at home! That’s right – skincare and make-up is officially on the way.

So, what can we expect? Miuccia Prada and Raf Simons, the collaborative creative directors of Prada, say (as quoted in WWD) that the question at the core of their work with L'Oréal – who they signed a deal with in 2021 – was: “What does beauty mean today?” And the answer? “Abandoning all the clichés of the past, we believe that beauty today is the representation of one’s personality, freedom and self-confidence,” they add. “The idea of ‘care’ was also crucial, as a gesture and as a need, for one’s well-being.”

As such, the launch of Prada’s new skincare and make-up arms will apparently focus on providing “real and effective products”. We’re yet to find out exactly what those products are, but WWD hints at six four-colour eyeshadow palettes. There will also be a foundation in 33 shades that “basically creates [an] IRL filter on the face”, developed with the help of artificial intelligence.

In fact, the blending of technology and reality comes up several times in the announcement. With Lynsey Alexander tapped to oversee real-life make-up for Prada, Inès Marzat (aka Ines Alpha) has been brought in to engineer make-up for the virtual world. Both will work closely together, as well as collaborating with Simons and Mrs P.

The skincare range, meanwhile, will include a cream, serum, and cleanser. These are said to differ from existing products because they’re not about correcting faults, but rather taking a more “positive approach” (right now, it’s unclear what this actually entails).

When will you be able to get your hands on all these Prada goodies? Well, the online launch is scheduled for August 1, with a narrow release planned for London’s Harrods and Selfridges later in the month. In October, the products are set to hit cities in Germany and Italy, with a physical US launch planned for January 2024.