via Instagram (@golflefleur)BeautyBeauty newsBeauty / Beauty newsTyler, the Creator busts into beauty with a dreamy gender-neutral brandGolf Le Fleur* is the new luxury lifestyle brand from the rapper, and includes a debut unisex fragrance, nail polishes, apparel, and accessoriesShareLink copied ✔️December 16, 2021December 16, 2021TextFelicity Martin Expect stockings to be stuffed with nail polish and nail polish alone this year. We’ve seen Harry Styles’ pearlescent Pleasing line and Machine Gun Kelly’s nail colour for introverts, but the latest male celebrity to make our hands look nicer is Tyler, the Creator, whose new Golf Le Fleur* beauty and lifestyle brand has dropped a trio of polishes, along with unisex perfume, apparel, and accessories. The three polishes include a custom colour dubbed by Tyler as “Geneva Blue”, as well as a soft orange (“Georgia Peach”), and “Glitter”, which is, well, self-explanatory. The nail colours retail at $20 each and are 13-free, non-toxic, and cruelty free. Tyler is also debuting in the fragrance business with “French Waltz”, a perfume that smells like “dozing off in the garden, using the sun as a towel to dry off the leftover beads of lake water,” according to Golf Le Fleur*. More specifically, it has notes of jasmine, mandarin, lychee, and nashi pear, and comes housed in a tall bottle with the brand’s signature flower-shaped cap in mint green. le FLEUR*. an idea i had set on top of a mountain in california. https://t.co/fLQ9Jdn1bKpic.twitter.com/nD00CaiCIm— Tyler, The Creator (@tylerthecreator) December 13, 2021 Tyler shared some snaps from the soft launch of the baby blue, flower-adorned pop-up store, which was attended by the likes of Jay Z, André 3000, and artist Henry Taylor. The butter block-shaped building is currently perched in the Malibu hills, but the website says that “the location of the store is ever-changing”. The custom-built boutique, supposedly two years in the making, fits into the pastel aesthetic universe of recent album Call Me If You Get Lost, with a stack of suitcases and bellboy statue erected outside. “Being able to see some of you smell, touch, and experience this idea means so much. For the sun seekers,” Tyler wrote on Instagram. The luxury brand is a move away from the rapper’s 2013-founded Golf Wang label, with high-end clothing pieces like mohair sweaters, silk button-down shirts, and pleated pants. While some accessories can be purchased online, including hair picks, boxy sunglasses, and faux rabbit fur ushanka hats, Golf Le Fleur*’s clothes are currently only available in-store. Explore the collection on the Golf Le Fleur* website. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREMake-up artist Saint Maretto is rewriting the codes of queer beautyIn pictures: Unpacking David Bowie’s beauty evolution through the yearsKianna Naomi shares her 2026 beauty affirmationsNo, we don’t want your robot manicuresClers Bows is the SFX artist ‘nerding out’ on orthotics and prostheticsBush domination: The 8 most read beauty articles of 2025Sirena Warren shares her 2026 beauty affirmationsTattoos, body art and raves: The 7 most viewed beauty photo stories of 2025Watch: Aquaria’s miraculous Christmas make-up tutorial2026 Horoscopes: Things are looking… kind of positive??Cannelle shares her 2026 beauty affirmationsIn pictures: The most memorable celebrity beauty looks of 2025