From bath oils inspired by Ancient Egypt to perfumes that pay tribute to Tiresias and Achilles, beauty has been drawing from the classical world, ancient civilisations and mythology
Nov 20, 2025
Industrial fragrances with metallic notes like steel and rust are gaining popularity as a reaction against the sickly sweet reign of gourmand perfumes
Nov 11, 2025
And other questions from the ongoing debate about wearing perfume on a plane, bus or at work – according to a fragrance developer, perfume enthusiasts and an online etiquette instructor
Oct 29, 2025
As the brand celebrates its 20th anniversary, founder Geza Schön reflects on how a single synthetic note spiralled into a successful perfume empire
Oct 23, 2025
The brand brings its DIY irreverence to perfume with Classique Perdu, a nostalgic fragrance created in collaboration with Comme des Garçons Parfums
Sep 26, 2025
From chilli-spiked oud to volcanic caramel, Gabar is distilling Myanmar’s deities into perfume. We speak to co-founders Susan Wai Hnin and Phway Su Aye about their world-building
Sep 25, 2025
Perfumers are exploring what the end of the world smells like – but what’s the appeal?
Sep 19, 2025
As the ambassador and face of Prada Beauty’s newest fragrance, Paradigme, the actor speaks to Dazed Beauty about his scent journey, the moment that changed his life, and working with Thomas Vinterberg
Sep 11, 2025
Vyrao releases two sex-based scents, Ludeaux and Ludatrix, with an erotic campaign – plus the best beauty launches of August 2025
Sep 02, 2025
Drawing on ancient rituals that used scent to alter states of consciousness and commune with the divine, today’s fragrance brands are blending science with spirituality
Aug 08, 2025
TikTok claims that certain fragrances are irresistible to spiders, wasps and mosquitoes. We explore whether there’s any truth to the buzz
Jul 18, 2025
‘We let ourselves get carried away’: The new face of Dolce&Gabbana’s Light Blue fragrance talks about recreating the ‘dream of summer love’ with Theo James in the latest campaign for the iconic fragrance
Jun 26, 2025
To celebrate the UK launch of ‘Ôrebella at Selfridges, the supermodel speaks about the memories attached to each scent, and why a good fragrance can change how you feel about yourself
May 21, 2025
From how you dress to how you stand, non-verbal communication is a huge part of politics, and how you smell can sometimes play just as big a part
May 15, 2025
The scent influencer is a trusted voice in the growing online world of fragrance, drawing an audience looking for more than just surface-level reviews
Apr 28, 2025
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