Vyrao releases two sex-based scents, Ludeaux and Ludatrix, with an erotic campaign – plus the best beauty launches of August 2025
Sep 02, 2025
Drawing on ancient rituals that used scent to alter states of consciousness and commune with the divine, today’s fragrance brands are blending science with spirituality
Aug 08, 2025
TikTok claims that certain fragrances are irresistible to spiders, wasps and mosquitoes. We explore whether there’s any truth to the buzz
Jul 18, 2025
‘We let ourselves get carried away’: The new face of Dolce&Gabbana’s Light Blue fragrance talks about recreating the ‘dream of summer love’ with Theo James in the latest campaign for the iconic fragrance
Jun 26, 2025
To celebrate the UK launch of ‘Ôrebella at Selfridges, the supermodel speaks about the memories attached to each scent, and why a good fragrance can change how you feel about yourself
May 21, 2025
From how you dress to how you stand, non-verbal communication is a huge part of politics, and how you smell can sometimes play just as big a part
May 15, 2025
The scent influencer is a trusted voice in the growing online world of fragrance, drawing an audience looking for more than just surface-level reviews
Apr 28, 2025
As high-end fragrance houses pivot to luxury cleaning products, what does it say about the politics of cleanliness?
Apr 24, 2025
We speak to dancers to find out more about their relationship to fragrance and what perfumes work best in their jobs
Apr 07, 2025
From MDMA to shrooms, drugs are becoming the fragrance industry’s favourite notes
Mar 20, 2025
Pop culture aficionado and Dazed alum Trey Taylor has created perfumes to spark cultural curiosity and a return to good taste
Mar 06, 2025
This Valentine’s Day, we’ve found the sexiest perfumes to help inspire romance and passion
Feb 14, 2025
Adelle Stripe’s new book Base Notes is a moving and bleakly funny journey through the definitive fragrances bound to her memories the 80s, 90s and 2000s
Feb 13, 2025
From crumbling castles, damp graveyards and yearning under the full moon, these are the best perfumes to evoke the scents of gothic romance literature
Jan 30, 2025
The dating apps aren’t working, so many people are turning towards other methods of finding love – including smell. Bee Beardsworth tries out scent-based dating event Scent of Connection to see if she can get a match
Jan 10, 2025