Famous for its scents that adapt to your body chemistry and attract attention, the ‘anti-fragrance’ brand opens the doors of its very first permanent space today
Sep 08, 2026
From kitten fur to wet concrete and doll heads, fragrance notes are becoming more abstract and conceptual. But how do you create notes for a smell that doesn’t exist?
Sep 07, 2026
Perfumer Francis Kurkdjian unpacks what has made his fragrance such a global sensation, why he will never make a scent inspired by a negative emotion, and the importance of staying humble
Aug 06, 2026
Hosted at the Cinema at Selfridges, the night featured a special screening of the new C0DE WITHIN campaign and a conversation unpacking all things fragrance and identity
Jul 30, 2026
Far from making a cheap Halloween novelty, Heretic founder Douglas Little uses scent to explore grief, ancient folklore and and the ineffable mysteries of life
Jul 29, 2026
Fragrance has become a new political currency in Trump’s America, as a new wave of products reassert traditional ideas about gender
Jul 23, 2026
From not being able to smell your crush’s scent to worrying about whether your own clothes need a wash, dating with an olfactory disorder can bring up challenges
Jul 16, 2026
Escentric Molecules
In celebration of the cult fragrance house's latest campaign, Dazed and Escentric Molecules invite you to an event at Selfridges Cinema, featuring a special screening of the campaign film and a panel talk hosted by Dazed Beauty Director Alex Peters
Jul 13, 2026
To celebrate the two new limited-edition scents to join ‘Ôrəbella’s Body & Hair Perfume Mists, the supermodel speaks about present-moment nostalgia, feeling at home and her love letter for summer
Jun 22, 2026
The UK Ug rapper’s latest album, Terrified, is released today – here, we break down all the references to scent and fragrance on the record
May 22, 2026
Centred around the concept of ‘olfactory architecture’, ānti Parfum is designing fragrances that recreate the past, from Cleopatra's donkey milk baths to Japan’s Yayoi period and beyond
Apr 21, 2026
The new face of Calvin Klein’s Euphoria Elixirs fragrance collection, the singer talks to Dazed about feminine mysticism, making her acting debut and what to expect from her upcoming world tour
Mar 03, 2026
Drawing inspiration from Skype, WhatsApp, computer dust and data centres, a new wave of fragrances are attempting to capture the intangible scents of the internet
Feb 26, 2026
The newest scent pairs the powerful Indian champaca flower with the brand’s iconic Molecule 01 to find the perfect synergy between two contrasting ingredients
Feb 10, 2026
Springing up everywhere from New York to Helsinki to Lisbon, perfume clubs are offering people community, connection and the chance to share their passion for fragrance
Feb 09, 2026
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