Naomi Campbell has been crowned the saintly first face of Pat McGrath Labs

Naomi Campbell has been announced today as the first ever global face of Pat McGrath Labs. To celebrate the news, Campbell makes her debut in a short film “DIVINE ROSE” directed by McGrath for the new Divine Rose Collection. As part of her role she will also star in campaigns throughout the year as well as the new virtual series Pat McGrath Labs Masterchat.

“I am thrilled that my sister Naomi Campbell is our first official face at Pat McGrath Labs,” says McGrath. “Naomi's beauty is without compare, but what truly makes her special, and the ultimate McGrath Muse, is her legendary loyalty, unparalleled work ethic and sublime soul.”

The two legends of the fashion industry have been artistic collaborators and close friends for over 25 years since they met on the set of a photoshoot with Kate Moss in 1994. Since then, they have worked together on countless projects from the runway to the pages of magazines around the globe.

“Pat is my chosen family and an undeniable creative force in the beauty business who has been in my life since the early stages of my career,” says Campbell. “Pat has created a line that brings fantasy and glamour back into our daily lives and makes us dream again!”

The DIVINE ROSE Collection will be on sale on May 29.