via Twitter (@TequilaFunrise)Arts+CultureNewsSnapchat called out for ‘yellowface’ filterA new addition to the image and video-sharing platform’s features appears to show an Asian caricatureShareLink copied ✔️August 10, 2016Arts+CultureNewsTextAnna Cafolla Snapchat has come under fire for a new feature that appears to resemble ‘yellowface’. Users across social media have called out the platform for its ‘racist’ caricature of Asians. As reported by MIC, users on the image and video-sharing app have pointed out the faults of this new filter, which features a composite that squashes a user’s face and adds squinting eyes, raised eyebrows, large teeth and blushing cheeks. It’s been criticised for playing on features routinely used in Western society to exaggerate and stereotype Asian people. On Twitter, @tequilafunrise said: “Wanna tell me why you thought this yellowface was ok??” Another user, @tansuphilip, said: “What the HELL is up with this yellow face filter? Racist filters are not cute. Wtf are you doing? Deleting”. Many dubbed it “the most racist filter ever”, with images of themselves using the dubious filter attached. This isn’t the first time Snapchat has caught criticism for its potentially offensive available filters. On the worldwide weed holiday 4/20 back in April, the app was criticised for its use of ‘digital blackface’ with a Bob Marley image option. It included dreadlocks, a Rastafarian hat, beard and darker skin. Snapchat defended the Bob Marley filter to CNN, when a statement claimed: “Millions of Snapchatters have enjoyed Bob Marley's music, and we respect his life and achievements. (The lens) gives people a new way to share their appreciation for Bob Marley and his music.” @Snapchat uh this filter is racist pic.twitter.com/oQXm9QcrVk— k #STUCK (@engravedhearts) August 9, 2016@Snapchat here's a reminder of your community standards. "Don't make other people feel bad." #racistsnapchatpic.twitter.com/1AFMVgfnEf— Maggie Roque (@mhroque) August 9, 2016Dear @Snapchat , thanks for the overly-racist new filter...when can we expect Blackface? pic.twitter.com/vKZn18NDYM— Brian (@bkisnah) August 9, 2016.@Snapchat wanna tell me why u thought this yellowface was ok?? pic.twitter.com/sgpW4AFPsE— grace (@tequilafunrise) August 9, 2016Expand your creative community and connect with 15,000 creatives from around the world.READ MOREWhy did Satan start to possess girls on screen in the 70s?Learn the art of photo storytelling and zine making at Dazed+Labs8 essential skate videos from the 90s and beyond with Glue SkateboardsThe unashamedly queer, feminist, and intersectional play you need to seeParis artists are pissed off with this ‘gift’ from Jeff KoonsA Seat at the TableVinca Petersen: Future FantasySnarkitecture’s guide on how to collide art and architectureBanksy has unveiled a new anti-weapon artworkVincent Gallo: mad, bad, and dangerous to knowGet lost in these frank stories of love and lossPreview a new graphic novel about Frida Kahlo