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Kylie Jenner tries on the Bob Marley filtervia Snapchat

Users criticise ‘blackface’ Snapchat filter

You can now add a ‘Bob Marley’ filter to your face – presumably to mark the worldwide weed holiday 4/20 – and it hasn’t gone down well

Snapchat has come in for criticism after giving its users the chance to get their very own ‘blackface’. The social media app, which has become known for its daily filter updates, introduced a new Bob Marley option today; complete with dreadlocks, beard, and a darker skin tone.

The filter appears to be a nod to worldwide weed holiday 4/20, as it appeared on Snapchat for the first time this morning. As you no doubt know, Marley is well-known not only for being a world class songwriter and one of the best-selling artists of all time, but also a big time weed smoker.

Snapchat reportedly partnered with the Bob Marley estate on the new filter, which along with ‘blackface’ gives users a Rastafarian hat. However, it didn’t take long for the rest of social media to begin reacting.

We’ve reached out to Snapchat for comment.