Lol, jk, “just a test”
We all know that people are pretty resistant to change on the internet, so it’s no surprise that there was uproar yesterday (December 27) when Instagram briefly changed from vertical scrolling to a horizontal, Tinder-like method.
“Sorry about that,” tweeted Instagram’s head of product, Adam Mosseri, after the update went live and stayed up for around an hour before being rolled back. “This was supposed to be a very small test but we went broader than we anticipated.” In a later tweet, Mosseri again confirmed that the update was “just a test”.
Of course, an hour was more than enough time to get a significant amount of backlash for a change that extreme (because how else would we distract ourselves from the real disasters going on in the world?).
The internet reacted with some pretty accurate memes.
How the Instagram update went down #instagramupdatepic.twitter.com/Wj4GbCLizN
— Matt Black (@matticus_) December 27, 2018
Instagram making that new update like #instagramupdatepic.twitter.com/cpyKp1jSwL
— Meg ✨ (@voidkermit) December 27, 2018
instagram when they saw the update wasn’t a hit:
— 🌸 𝔄𝔫𝔶𝔢𝔩𝔦 🌸 (@localsatanicboy) December 27, 2018
when they quickly remove it:#instagramupdatepic.twitter.com/UHqrOxphRb
Instagram literally went “felt cute but might delete later” #instagramupdate
— Basma (@basmahxmde) December 27, 2018
And there was a lot of suspicion that Instagram actually just removed the update so fast because of the reaction of their users (although this seems pretty unlikely, given the usual hate-it-but-you’ll-get-used-to-it-in-three-weeks model).
What kind of "bug" comes with instructions🤔 Just admit that you made a terrible update and reverted it quickly after backlash from users😂 #InstagramUpdatepic.twitter.com/SsA1PMF0xw
— Sir Jadeja (@SirJadeja) December 27, 2018
Instagram removing the update so fast bc of the hate was the greatest thing I've ever seen a social media community do #instagramupdatepic.twitter.com/ZbQXxmU1Jx
— Gillian Marlow (@marlow_gill) December 27, 2018
Others used the opportunity to ask the real questions. Where’s the chronological feed gone and when are we getting it back?
If Instagram can revert new update this quickly, why is it so hard to revert to chronological ordered posts? #instagramupdatepic.twitter.com/K4MbsqUtSl
— Andrew Freeman (@andrewrf_) December 27, 2018
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📍going back to |
chronological order |
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📍the absolute worst update they’ve ever released#instagramupdate
us: pls chronological timelines
— 𝓪, 𝓶, 𝓪, 𝓻, 𝓲, 𝓼 (@triviastigma) December 27, 2018
insta: what? insta stories?
us: nonono chronological timelines
insta: did you mean IGTV
us: NO CHRONOLOGICAL TIMELINES
insta: ohhhh you want to scroll horizontally #instagramupdate