The AR filter directs people towards positive action by encouraging users to tag their favourite Black creators, activists, and more
As Instagram feeds return to normal, we must find new ways to keep the Black Lives Matter momentum going. Responding to this, online community The Conversationalist has created an Instagram filter quiz that allows users to discuss how they can enact positive change.
Called Take Action, the AR filter works in a similar way to those “Which ‘X’ are you?” spin-the-die style filters, only it’s for a good cause. With the aim of opening up dialogue surrounding BLM and encouraging people to take action, the filter has several options, ranging from “tag your favourite Black creators” and “tag Black activists you look up to” to questions like, “have you attended any protests?” and “are you registered to vote?”.
A similar filter was created by activist and recent graduate Toni Adeyemi, who designed an AR filter that helps you decide which Black Lives Matter-related charity to donate to. The filter directs people towards organisations, charities, and movements that are committed to fighting racial inequality and justice reform, such as National Bail Fund, Reclaim the Block, and Campaign Zero.
Check out The Conversationalist’s filter here.