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Gabriele Giussani

"Just click the shutter and go with the flow" - The Italian photographer on the philosophy behind his images and films

The Italian photographer and filmmaker Gabriele Giussani started his journey studying art and cinema, until reaching the point when he could no longer afford college anymore. He then worked in an assisting position for the Milan and Berlin-based photographer Armin Linke. Gabriele's photographs capture the veiled frequency where reality touches utopia, yet his approach to work is to do things easy, direct, sharp and painful.

The most important inspiration is music but also various happenings in my direct environment. All those impressions are then processed in my head, like a dream engine with a real world end product

DD: Can you highlight some of your favourite recent projects?
Gabriele Giussani: I'm not very good at promoting myself but one of my recent projects that I really love is the one for NewBreed and the three videos campaign for Toy G.

DD: What was your first passion and how does this passion manifest itself today?
Gabriele Giussani:
Music and photography at the same time. I am drifting in both mediums since I was a kid, and for me both have the same matrix. They constantly change the relative border and become new expressions.

DD: Can you explain your creative process?
Gabriele Giussani: It basically starts with an intuition, an image that pops up in my mind. My most important inspiration is music but also various happenings in my direct environment. All those impressions are then processed in my head, like a dream engine with a real world end product. I listen very carefully to my sensations in that moment, and I get carried away. The direct experience of life is inspiring.

DD: What is the concept of your actual work?
Gabriele Giussani: A band running in slow motion, many people popping up in the frame doing whatever happens in the lyrics of the song, with crazy costumes and throwing flour everywhere. At the end, the sun rises to save the madness.

DD: What does photography and moving image mean to you?
Gabriele Giussani: It is trying to say something new, starting with what I have in front of my camera, in the simplest way. I love simple techniques, a little editing, music and as least post-production as possible. You give me something and I try to catch it for you, the magic to stealing a piece of you... In many cultures people are still afraid of photography. They still believe that with one shot, you can steal their soul or manipulate their bodies. Black magic voodoo kind of thing...

DD: What is your art theory?
Gabriele Giussani: My art theory is to be as easy and direct as possible. With no misunderstanding, sharp and painful, why not? And there's nothing in between... Just click on the shutter and go with the flow! Physically involve yourself, It's like to search for some kind of balance between you, your thoughts, and the universe of minds around you.

Text by Alexandra Plesner