via Instagram (@Addisonrae)MusicNewsMusic / NewsTikTok’s Addison Rae is obviously now a pop star‘Obsessed’ is the influencer’s debut singleShareLink copied ✔️March 19, 2021March 19, 2021TextDazed DigitalHype House – spring/summer 2020 In news we definitely didn’t see coming (nudge, nudge), TikTok star Addison Rae is reinventing herself as a pop star. Last night (March 18), the 20-year-old dropped her first single “Obsessed”, along with a choreography-heavy music video. Clearly she’s been putting all those TikTok dance routines into good use. Produced by Benny Blanco (Justin Bieber, Ed Sheeran), Blake Slatkin (J Balvin, Juice Wrld), and Ryan McMahon (Halsey, the Chainsmokers), “Obsessed” is a glossy pop track about self-love, or obsession (“When you say that you’re obsessed with me, me too,” she croons in the chorus). The music video is directed by Diane Martel, who’s worked with the likes of Beyoncé and Miley Cyrus, and sees Rae wear make-up from her own beauty line, Item Beauty, as well as a slew of Gen Z fashion looks. As the second most-followed person on TikTok, with more than 78 million followers, Rae isn’t short of side hustles. Last year, she starred in Kim Kardashian’s campaign as a SKIMS model and hosts a regular Spotify podcast called Mama Knows Best with her mum. Later this year, she will make her theatrical debut in a gender-swapped remake on the 90s rom-com He’s All That, titled She’s All That. According to Rolling Stone, the ex Hype House member will perform “Obsessed” for the first time on The Tonight Show Starring Jimmy Fallon on March 26. Watch the music video below. Expand your creative community and connect with 15,000 creatives from around the world.READ MOREDoppel-gäng gäng gäng: 7 times artists used body doublesWesley Joseph is the Marty Supreme of R&B (only nicer) How Turnstile are reinventing hardcore for the internet ageWill these be the biggest musical moments of 2026?Rising singer Liim is the crooning voice of New York CityFrench producer Malibu is an ambient antidote for the chronically online10 musicians to watch in 202610 great albums you may have missed in the last three monthsZukovstheworld on the UK Ug scene: ‘It’s modern pop music’The only tracks you need to hear from December 202511 alt Christmas anthems for the miserable and brokenhearted Last Days: The opera exploring the myth of Kurt Cobain