Bravado, the merchandising wing of Universal Music Group, has released the collection of masks as part of their We’ve Got You Covered initiative, as PAPER reports. The masks all sell for $15, with the proceds going to MusiCares, a charity that provides assistance to music industry workers during times of need.
The masks are washable and reusable, but We’ve Got You Covered stresses that they are neither medical devices nor PPE (Personal Protective Equipment). “For the avoidance of doubt, the use of cloth face masks does not protect you against COVID-19,” their site reads.
We've Got You Covered will also be giving 50,000 masks to various community service providers across the United States.