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London anime and gaming convention 2023
Photography Lex Law

Cosplay, furries and fandom: photos from London’s anime and gaming con

Where inflatable Pikachus, Hatsune Miku stans and catgirl enjoyers unite for a weekend of cosplay, lip sync battles and gaming tournaments

Last week hundreds of anime fanatics, cosplayers and nipponophiles descended upon London’s Novotel West in Hammersmith for the city’s annual anime and gaming convention, a delightfully nerdy carnival of cat ears, multi-coloured wigs and many, many glow sticks. With stacks of merch stands, gaming tournaments and J-pop idol shows, the convention has earned a reputation over the years for being one of the cursed and chaotic cons this side of the Atlantic (in a good way), with the hotel location recalling Y2K era meet-ups from decades past, and cat-eared maids around every corner. We sent photographer Lex Law (aka street style account @main.character.spotted) to capture the action.

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