We go behind-the-scenes as Adebayo Bolaji, Di Petsa, Soph Builds Nails, and Lozeak give advice to their younger selves, share tips on how they look after themselves, and morePinterest
If there’s one thing the pandemic has taught us, it’s the importance of community. This is especially pertinent as we emerge from our post-lockdown shells and search for those nuggets of creativity to push us forward into the world IRL.
Thankfully, Pinterest has got us sorted. Its new Idea Pins setting allows creators to share videos, multiple images, in-depth descriptions, and easy to use templates via profile bubbles that appear at the top of the user feeds. Each individual clip can be up to 60 seconds in length, while you can add up to 20 frames to each Idea series. The best part? They don’t expire after 24 hours.
“Idea Pins are an evolution of Story Pins, with a fresh name to better match the uniqueness of a product that empowers creators to share long-lasting ideas and not ephemeral stories,” said Pinterest.
“Creators will have a suite of new publishing tools including, video-first features, fresh editing tools, and updates to make creating Idea Pins easier and more creative.”
Pinterest is also adding new creative tools to edit your clips, from stickers to voiceover and music options. There’s also the option to add “detail pages” where creators can add additional annotations or explainers. Think: product info, styling notes, and recipes.
Below, painter Adebayo Bolaji, nail artist Soph Builds Nails, musician Lozeak, and fashion designer Di Petsa put the Ideas Pin to the test by sharing their life lessons, from the advice they would give to their younger selves to how they look after themselves.
ADEBAYO BOLAJI, ARTIST
Adebayo Bolaji is a painter, director, and writer based in London, known for his vibrant, large-scale canvases that explore the individual within a society, from sexuality to race and religion.
For his Ideas Pin, Bolaji gave advice to his younger self. “Do not ignore those feelings you have when you want to create something,” he says, adding: “When you wake up and think everyone is really watching you. Caring about what you think. Your default mode is to impress someone else and when you trying to impress someone else that stops you from listening to what your own voice is saying. So that creates this behaviour of stress. Overthinking and worrying what other people think.”
“To keep listening and watching movies like you do because I watched a lot of films that inform my practice, my work creatively,” he shares.
DI PETSA, FASHION DESIGNER
With fans including FKA twigs and Kylie Jenner, Greek designer Dimitra Petsa is best known for her sheer fabrics that look like they’ve been drenched in water. Initially exploring and destigmatising female bodily fluids with her 2018 CSM graduate collection, the London-based creative’s latest AW21 collection I Am My Own Mother dives deeper into themes of safety and protection, with flowing floor-length silk column dresses and velvet corsetry.
For her Ideas Pin, the 28-year-old chose to highlight five things she wants to achieve before she turns 30. This includes growing her own garden. “This is something I’ve always really wanted to do. But I always have some excuse regarding time or where I live. But I think I would just be so happy if I had my own garden,” she explains.
SOPH BUILDS NAILS, NAIL ARTIST
If you haven’t heard of Soph Parkinson, chances are you’ve come across her extraordinary nail sculptures on Instagram. The London-based artist makes intricate, tongue-in-cheek creations, ranging from a miniature bottle of Fairy Liquid to a crane and a Newton’s Cradle.
For her Ideas Pin, Parkinson shared five things she does to look after herself. This includes having lots of baths, going on walks, and listening to music. “Listening to music and relaxing fills the empty space that brings out bad things and brings you back down to earth, or takes you somewhere else,” she says.
She adds: “Sometimes just sitting still is good. Just to collect my thoughts. Just sit still and just think and look out the window.”
Inspired by the likes of Avril Lavigne and Travis Barker, London-based musician Lozeak might only be 17 years old, but she’s already making waves on TikTok with her shock-red hair and genre-hopping covers of hits like Olivia Rodrigo’s “Drivers License”, which she shares with her 556.9K Followers.
For her Ideas Pin, the emerging artist chose to highlight five things she does to look after herself. This includes seeing her friends and family, listening to and making music, and dyeing her hair.