The launch of the fund marks efforts to expand on the NSFW content that the platform has become best known for, into more SFW territory such as exclusive virtual performances or Q&A content. It’s also intended to highlight the fact that UK artists’ earnings from OnlyFans are lagging behind those of artists from the US who have landed on the platform, such as (and most notably) Cardi B.
Stefflon Don tells the Independent that this fund is particularly valuable amid the coronavirus pandemic. “Music is an industry you have to work incredibly hard at anyway and with live gigs off the table it’s been tougher than ever,” she says. “My hope is this gives musicians inspiration or a channel to earn a wage. For the winners who will get the grant, I’m excited to see their possibilities in the industry and see the entries.”