Do you love wanking and saving the planet, but can never find time for both? Boy, do I have some news for you. As part of its newly-launched ‘Get Wood, Give Wood’ campaign, cam site ImLive is pledging to donate funds to plant a tree every time a visitor sends a vibration to a performer’s sex toy.

Those looking to send out – as ImLive says – “tree-mendous vibes” can purchase special vibrations which will be sent directly to the toy currently being used by their cam host. In return, ImLive will plant a tree through Tree-Nation, One Tree Planted, and the Arbor Day Foundation.

In a press release, Adrian Stoneman, ImLive’s vice president for business, said: “ImLive as an organisation has always been a big proponent of protecting the environment and we couldn’t be happier to let the world know we’re tree huggers by planting some all over the world.”

ImLive added: “The simple act of planting a tree goes a long way towards aiding the environment. Trees purify the air and water while also providing shelter for various forms of life, cool the climate, and improve soil.”

The campaign was inspired by an ImLive member who asked the site to “plant a tree for every time a model orgasms” – a request sent as part of the site’s ‘18th Birthday Wish-a-Thon’, which saw it grant 18 wishes from the public.

So far, ImLive has planted over 18,000 trees and is predicting that it will reach 30,000 by the time the campaign closes at the end of the month.

This isn’t the first time the porn industry has lent a hand to relieve the climate crisis (I’m sorry). Last year, Pornhub launched its ‘Dirtiest Porn Ever’ campaign, which saw porn couple Leolulu engaging in some X-rated action on one of the world’s dirtiest beaches – each view of the video resulted in a donation to non-profit Ocean Polymers.

In May 2019, Dazed spoke to ecosexuals and eco-porn producers who are trying to make the environmentalist movement “more sexy and fun” – here, journalist Megan Wallace questions whether that’s what the movement needs.