June is Pride Month, an annual array of street festivals and carnivals celebrating all things queer to recognise the work and impact of the LGBTQ+ communities across history – when it’s not being co-opted by brands that is.

Yet, as it seems, a group of men called Super Happy Fun America have taken it upon themselves to host a Straight Pride Parade (yes, you read that correctly) this summer in Boston, because apparently an entire Western society built on heteronormative standards doesn’t quite cut it anymore.

Much like Boston’s very own Pride Parade that takes place this Saturday, the proposed one-day event will consist of a parade and ceremony in which a so-called “straight pride flag” will be raised over Boston City Hall on *ahem* behalf of the cis community.

Headed by Super Happy Fun America vice president Mark Sahady, who is incidentally a member of right-wing group Resist Marxism and organiser of a pro-gun protest in 2018, the event description reads: “demand an end to discrimination against straights. We also deserve a parade!”

The group has also requested the same route as the Boston Pride Parade with street closings and the inclusion of vehicles and floats. “We invite Mayor Martin J. Walsh to participate and express the city’s support for the straight community,” reads the event page. Even more bizarre, the group has declared Brad Pitt (as in, the actor) as its unofficial mascot.

The proposal, which has not yet received the necessary permits to take place, appears to be a reaction to the group’s application to raise the straight pride flag at Boston City Hall earlier this year, which was rejected by the mayor Marty Walsh.

“We are disappointed that the Walsh administration has chosen hate and discrimination,” reads a blog post from April 20. “Therefore, we have decided to launch a campaign to educate the public, politicians and civil servants about the straight community and the unique problems we face. We have determined that a parade would be the best way to promote our community and its diverse history, culture and identity.”

Unsurprisingly, Mayor Walsh has issued a statement of support of the city’s LGBTQ+ community ahead of the upcoming month’s celebrations. “Every year Boston hosts our annual Pride Week, where our city comes together to celebrate the diversity, strength and acceptance of our LGBTQ+ community,” says Walsh in a statement. “This is a special week that represents Boston’s values of love and inclusion, which are unwavering. I encourage everyone to join us in celebration this Saturday for the Pride Parade and in the fight for progress and equality for all.”

Marking the 50th anniversary of the Stonewall Riots, this year’s Boston Pride Parade will take place on June 8 with the theme, “Looking Back, Loving Forward”.

According to the Boston Pride website, the parade encourages the community to reflect on its “challenges and incredible victories”.

Of course, no one else with half a brain cell really wants this...