Kendrick Lamar, Dave Free, and South Park co-creators Matt Stone and Trey Parker are working on a live-action comedy film.
The as-yet-untitled film will follow the story of “a young black man who is interning as a slave reenactor at a living history museum”. The past and present will come to a head when the lead discovers that his white girlfriend’s ancestors owned his. Production is set to begin in spring 2022.
Lamar and his frequent collaborator Free established their ‘artist-friendly’ media company pgLang in 2020. The company serves as a record label, as well as a production and publishing house – and this feature film is set to be their first. The movie is being distributed by Paramount Pictures.
Last year, the rapper revealed he was producing his final TDE album, prompting fans to question his plans for the future. The news came via a post on a website called oklama, labelled “nu thoughts” in the style of a desktop folder, and promoted on the rapper’s Instagram.
At the time he wrote: “I feel joy to have been a part of such a cultural imprint after 17 years. The struggles. The success. And most importantly, the brotherhood. May the most high continue to use Top Dawg (Entertainment) as a vessel for candid creators. As I continue to pursue my life’s calling.”