Kendrick Lamar and frequent collaborator Dave Free have released details of a new company, pgLang, that – according to a statement made at its public unveiling – is not a “record label”, a “movie studio”, or a “publishing house”. Instead, pgLang is billed as “a new multi-lingual, at service company”.
“pgLang is at service to creators and projects that selflessly speak with, and for, the shared experiences that connect us all,” the statement continues, as reported by Hypebeast.
A sort of manifesto has also been published on the company’s website, reading: “Our community speaks music, film, television, art, books, and podcasts – because sometimes we have to use different languages to get the point of our stories across.”
Alongside this comes a “visual mission statement”, written and directed by Dave Free and starring Kendrick himself, alongside Dazed 100ers Jorja Smith and actor Yara Shahidi, and Baby Keem.