Dior, Fortnite, McDonald’s: rapper and astute businessman Travis Scott is no stranger to a collab. Now, Scott’s Cactus Jack empire has signed a production deal with cult film company A24 for a series of works, including one that shares a title with Scott's upcoming album Utopia.
“Life is a movie. So is this album,” Travis Scott wrote on Instagram, announcing the partnership through a picture of a partially redacted script. “@cactusjack and @a24 set out to bring amazing content for the future. Through film and media. Starting with this”.
Scott’s upcoming fourth album is the follow-up to 2018’s Astroworld. Speaking to Variety earlier this year, Scott said he cared “more about making albums than just dropping songs. I like dropping songs as much as I wanna drop them, but I love albums – I grew up on them.”