This Spring / Summer 2010 sees the launch of Denim Bar. Created by My-wardrobe.com, online retailer for clothing, shoes and accessory brands, the Denim Bar will be home to selections of denim collections from brands including PRPS, Nudie, Stone Island Denim, Acne, APC, Helmut Lang, Raf by Raf Simons, Marc by Marc Jacobs, McQ Alexander McQueen, Vivienne Westwood and Levis. Helping visitors decide on skinny, slim, straight, relaxed or boot cut on the various denim treatments including black coated, vintage wash, raw, organic, crinkle wash or selvedge, the Denim Bar also features shopping categories for each designer brand including Style, Colour, Rise, and Fit, plus a Denim Glossary, my-tv videos and advice on how to wear each style, the Denim Bar is the answer for all denim dilemmas.

Hosted at 38 Carnaby Street to launch the two day pop-up bar and shop, the party saw over 150 guests take to the dance floor to enjoy an exclusive set by celebrity DJ, Tom Crane and CSY. The guests included magazine editors and fashion bloggers, The Business of Fashion.com and Denimology.com. Attendees enjoyed bespoke Tanqueray No.10 my-martinis, in the bespoke bar created entirely out of denim by Mark Lawson-Bell, the creative mind behind Conduit Street’s Sketch’s interior design concept.