Models smoking on the runway is nothing new. Everyone from Kate Moss to Cara Delevigne, Edie Campbell to Linda Evangelista, has lit up a Marlboro Gold while strutting down a catwalk. The fashion industry’s relationship with cigarettes goes way back, and yet, we don’t often see fashion brands collaborate directly with the smoking companies – until now. Today (May 29), Palace Skateboards has revealed a new partnership with one of the world's oldest rolling paper brands, Rizla. 

The 14-piece capsule collection goes live online today, and includes a classic race jacket, hoodies, rugby shirts, mesh jerseys, t-shirts and caps, each finished with the dual branding. There are even Palace-branded Rizlas and an ashtray. Remember, cigarettes are very bad for you – in fact, let’s replace smoking Rizlas with wearing them instead. 

Elsewhere in fashion this week, we met Diana Al Shammari, the Iraqi refugee designing football jerseys for all your favourite players, as well as Marachii, the Chanel-approved designer taking on Nigeria’s oil industry. We rounded up all the biggest collabs you missed in May, and went behind the scenes on Charli xcx’s “SS26” music video. Here’s everything else you need to catch up on…

MAYA JAMA SERVES UP SWIMWEAR 

Maya Jama is the latest face of Agent Provocateur, teaming up with the brand for a steamy new swimwear campaign. Shot by Claire Rothstein, the presenter has swapped the Love Island villa for a villa in sunny Ibiza, where she models the latest range of swimsuits and bikinis. See here. 

LOUIS VUITTON & UNICEF LAUNCH POWER4GIRLS 

Celebrating the 10th anniversary of Louis Vuitton’s ongoing partnership with UNICEF, this year the brand is launching several new global initiatives. One of them is POWER4Girls, a mission backed by Vuitton and UNICEF, dedicated to empowering girls aged 10 to 25 across 120 countries in South America, Africa, and Asia. Find out more here. 

BALENCIAGA NEEDS A NEW YORK MINUTE 

For Pierpaolo Piccioli’s latest move, the creative director has launched a new Balenciaga campaign starring Sarah Pidgeon, directed by Celine Song. Bringing the two women together for the first time in their careers, they present A New York Minute: Keep Rolling, a series of three short films that celebrate three of the brand’s signature bags. Watch here. 

FENDI GOES BEYOND THE MIRROR

Speaking of Piccioli, his former co-creative director, Maria Grazia Chiuri, just launched a campaign film of her own. Now creative director of Fendi, earlier this week, Chiuri revealed Beyond the Mirror, a tribute to the first fashion film ever made: Jacques de Bascher’s Histoire d’Eau, filmed in 1977 and commissioned by Karl Lagerfeld to launch Fendi’s first ready-to-wear collection. Watch here.

GUCCI STARTS ITS ENGINES

The latest fashion house to catch Formula One fever is Gucci. Louis Vuitton, Y-3, Gentle Monster and Tommy Hilfiger have already left their mark on the F1 grid, and now Gucci has partnered with team Alpine, dressing them both on and off the track. Vroom vroom! See here. 

 ALOHAS SAY ALOHA TO THE HILMA BAG 

Barcelona-based footwear brand Alohas launched its first handbag this week, the Hilma. Available across a range of sizes and styles, the bag features a clear pouch in the front, meaning wearers can proudly display and curate the items they’d like to have on show. Ideal for decorating with charms and trinkets, the Hilma is available now, here.  

BLONDEY MCCOY’S THAMES MMXX. LANDS IN SOHO

Blondey McCoy’s THAMES MMXX. is getting a permanent home. This month, the British skateboarder and designer opens the brand’s first-ever shop at 53 Brewer Street in Soho, stocked with the label’s eclectic mix of tailoring, premium knitwear, fine jewellery, accessories and “Bread and Butter” basics. After years of pop-ups, McCoy says the store is a chance to offer customers “a world to live in and delight in.” See more on Instagram.