The 2025 archetype gift guide: The Aura Farmer

In 2025, the hypebeast has evolved. The bygone symbols of clout are no longer in vogue, and so The Aura Farmer emerges, with a brand new arsenal under his belt. The yang to IYKYK Fashion Girl’s yin, while she’s all about covert signals of understanding, The Aura Farmer needs you to know that he knows what’s up. Your new favourite rapper’s new favourite streetwear brand? He’s got the cap. The hottest underground artists sold-out merch? He’s got four hoodies. The Aura Farmer isn’t afraid of logos, collabs are his currency, and he’s definitely really pissed off that the Marty Supreme windbreaker didn’t go on wide release. Have no idea what to get him? We got you covered, gal!