While the average fashion person is mostly concerned with brash status signals via gauche displays of wealth, the IYKYK fashion girl is altogether different. Forged in the fires of Fantastic Toiles, Jake’s and all the other trendy concept pop-ups, she probably works in the industry and definitely has to be peeled off the floor of the fashion cupboard after everyone else has left the office. Rather than communicating to the masses, the things she wears are a secret language, a covert nod to others in the know of their shared insider knowledge.