What went down at Dazed Club’s second takeover of Dover Street Market

Twice a year, Dover Street Market celebrates its Tachiagari (Japanese for ‘beginning’ or ‘start’), ushering in the new season by closing the store in order to redecorate and restock the space. Last Friday (August 8), Dazed clubbers got the chance to witness the seasonal changeover and celebrate the new AW25 collections and installations, getting a first glimpse with an afternoon of shopping. 

After clubbers had had the chance to sign up via the Dazed Club app, all 20 spaces were filled within minutes (clearly they had experienced FOMO from last year’s event). Attendees were able to select any t-shirt of their choice to take home, get photographed by Dazed clubber Kultured Glass, and network with likeminded young people. 

After successfully perusing the Comme Des Garçons Play area and selecting their chosen t-shirt, clubbers made their way upstairs to Rose Bakery, where they were served lunch, cakes, coffees and treats galore. Here they continued to chat, hang out, and enjoy their new finds. 

You can see all the pictures from the Dazed Club takeover by scrolling through the gallery above, or be first in line for future events by downloading the app now, available on iOS and android.