Every style era is characterised by a handbag. From the Birkin of the 1980s to the Telfar shopping bag of the 2020s, each generation’s must-have bag is not simply an accessory du jour, its legacy and appeal continues to resonate through the ages.

Now, the next wave of rising stars is rediscovering Stella McCartney’s era-defining Falabella, the world’s first vegan it-bag to reconceptualise and set the pace for leather-free luxury since its launch in 2009. Recognisable for its signature diamond-cut chain trim detailing and chic, slouchy silhouette, the Falabella disrupted the luxury space with its combination of cruelty-free craftsmanship and edgy aesthetic.

Unveiling Generation Falabella, McCartney’s new limited-edition capsule brings this iconic, statement accessory to a fresh audience of emerging luminaries from the worlds of cinema and rock and roll. Shot in sun-drenched Los Angeles, the perfect setting to highlight the Falabella’s rock and roll heritage, Gen F is fronted by actors and animal lovers Quen Blackwell and Odessa A’zion, in addition to alt-pop artist Role Model.

The cast are not just models, but muses and changemakers. Role Model, AKA Tucker Pillsbury, is known for tackling mental health and vulnerability through his music. He’s set to open for Gracie Abrams on The Secret of Us Tour next year. A’zion and Blackwell – both animal rights advocates and rising film talents – are slated to appear in an upcoming project helmed by Bottoms writer-star Rachel Sennott.

McCartney’s AW25 collection, Rock Royalty, features throughout Generation Falabella, styling the trio in luxurious, animal-free looks that nod to the designer’s rebellious roots. It’s a collection grounded in bold contrasts – the hard and soft, masculine and feminine – reflecting the dual spirit of the Falabella itself. More than a fashion statement, the Falabella has long stood as a symbol of McCartney’s lifelong values – compassion, sustainability and craft. Now, it’s set for a renaissance as a mainstay on the arms of conscious fashion lovers and celebrities alike.

Click through the gallery above for a closer look at the campaign, including exclusive BTS imagery. Head here to shop the Falabella.