Saul Nash x lululemon – Dazed Launch Party

If you know Saul Nash, you know movement is at the heart of everything he does. Since his debut collection at Fashion East in 2019, the North East London-born designer has built his brand on blurring the lines between fashion, dance, and athleticism. For his latest project, Nash teamed up with lululemon to create SLNSH, a collection that combines his signature technical garments with the Canadian sportswear giant’s performance expertise.

To celebrate, on Thursday night Nash, lululemon, and Dazed threw a launch party at The Boiler House, kicking off London Fashion Week. Below we broke down everything that happened.

IT TOOK PLACE IN A FORMER WAREHOUSE

Hosted in the heart of East London, the party was held at the Truman Brewery’s Boiler House. Spread across two floors of the industrial space, as guests entered they were greeted with an installation featuring life-size dancing mannequins sporting the collection.

GUESTS GOT THE SNEAK PEEK AT NASH’S DEBUT LULULEMON COLLECTION

Entitled ‘SLNSH’, the collection is built around the theme of metamorphosis, drawing inspiration from the way movement transforms the body. Designed for layering and adaptability, the pieces blend Nash’s take on sportswear with lululemon’s technical knowledge of sportswear. With menswear, womenswear, and accessories, the collection marks a natural evolution for Nash, expanding his vision beyond menswear.

THERE WAS A SPECIAL PERFORMANCE FOLLOWED BY MUSIC ALL NIGHT

Of course, Nash couldn’t throw a party without dance. Movement Director Benjamin Jonsson choreographed a special performance featuring five dancers, including breakdancer and lululemon Ambassador Phil Wizard, Paige Lilley, Hannah Eckholm, Robert Dunkley Gyimah and Seirian Griffiths, all styled in SLNSH. Before the performance, Nash got on the mic to thank lululemon, his collaborators and give a touching speech about the moment. “I just want to say thank you so much for all coming together for this launch, it means the world to me,” he said. “Not many people that have come from where I come from are standing here doing what I am doing. Thank you to everyone who believed in me on this journey.”

Before and after the performance, guests also enjoyed sets by Cktrl and Keyrah who kept the party going.

LONDON SHOWED UP TO SUPPORT

London’s fashion and music scenes showed up in full force, with a guest list spanning designers, artists, and industry creatives. Among those spotted in the crowd were the likes of Top Boy stars Kano and Michael Ward, Dazed cover star Ayra Starr, alongside Anaïs Gallagher, Bianca Saunders, Elfie Reigate, Danny Lomas, Michaela Stark, Miss Jason, Jeshi, Stephen Isaac Wilson, Say Now and more.

DRINKS AND FOOD WERE PASSED AROUND ALL NIGHT

Throughout the night guests had Champagne courtesy of Moët & Chandon, sparkling wine from French Bloom and a selection of cocktails by Tico Tequila, including Spicy Margarita, Black Salt Paloma, Lychee Mint Collins, Ginger Beer Cooler, Genies Soda and Fighter Shot.

Jackson Boxer also curated a selection of canapes including Salt Beef Mini Bagels, Roast Beetroot, Potato Chips and Pastrami-Spiced Beetroot.