Sitting on your arse and doing nothing is the hottest thing in fashion

While us plebs work our fingers to the bone, the stars of Prada and Balenciaga’s latest campaigns are getting paid a hefty sum to sit on their arses and do nothing. Kim Kardashian, Naomi Watts and Isabelle Huppert take centre stage in Balenciaga’s The Characters Campaign, clutching their Rodeo Bags while perching on some little stools. Despite being decked out in Demna’s high fashion garb, all three women seem as if they haven’t got much on, or maybe they’re waiting to be picked up in a bit.

Over at Prada, things are looking similarly lax, with Hunter Schafer, Harris Dickinson, Damson Idris and Letitia Wright also just sitting there in some well made clothes. The Willy Vanderperre shoot is part of the label’s new AW24 campaign, and also features some shots of the stars talking on some wired, analogue phones. And though it could be a coincidence that two campaigns featuring layabout celebs dropped on the same day, what it really says is that fashion houses are finally cottoning on to the fact that the height of true luxury is doing nothing at all.

In other fashion news this week, Petra Collins tapped Addison Rae to help resurrect her cult clothing label “I’m Sorry”; Coperni’s designers outed themselves as Disney adults with their next runway location; Stranger Things’ Caleb McLaughlin covered Justsmile’s latest edition; and sisters Michel & Amazonka discussed their viral designs for Mongolia’s Olympics kit.

Elsewhere, France doubled down on its hijab ban before the Paris Olympics; cult t-shirt brand Online Ceramics said goodbye to one of its OG founders; Donald Trump’s assassination attempt kicked off an unlikely new fashion craze; plus we spoke to the man behind De Pino, the buzziest show of Paris Fashion Week. For everything else you might’ve missed, click through the gallery below.