In a new collaboration for Fall/Winter 2010, Emporio Armani and Reebok are working together to provide a perfect combination of the worlds of sport and fashion: on one side, Reebok’s long-standing history in sports, and on the other Emporio Armani’s glamour and fashion-conscious style.

The collaboration fuses Reebok together Emporio Armani and  Reebok's EA7 capsule range to present a unique athletic footwear and apparel collection defined by the intersection of pure sport and pure fashion. The dress sneaker features a sleek design that unites a sartorial construction with the most advanced technology, such as where the lace up sneaker has a textured leather upper and a rubber injected hand-made leather sole featuring a shock absorbing DMX Heel Mega technology.

The 'Pump Vintage' unisex shoe takes its inspiration from a retro court silhouette, where the two-tone rubber sole features a crystal effect, shock absorbing technology and a cushioning system which is made up of hexagon-shaped cells. Whilst the 'Vintage Runner' inspired by a retro running silhouette, re-visits key elements of Reebok’s technical heritage alongside unexpected construction details and design from Emporio Armani.

Rich, luxurious fabrics as traditionally used by Emporio Armani have been infused with cutting-edge Reebok technologies to maximize comfort, fit and performance for the apparel for men and women.

This short film by Robin Derrick and styled by William Gilchrist emphasises the collection's fusion between sport and fashion.