Kim Gordon and Coco Moore help Marc Jacobs hawk his old bags

Back in 1992, Marc Jacobs agreed to let Sonic Youth (a band he had never heard of) record their “Sugar Kane” music video in his showroom at Perry Ellis. Meanwhile, Chloë Sevigny, a summer intern at Sassy magazine, caught the attention of stylist Daisy Von Furth, who cast the 20-year-old in the group’s video. It sowed the seeds of a lifelong relationship between the figureheads of grunge, which continues to propagate fashion campaigns and big ticket collaborations to this day. And now, Kim Gordon and her daughter Coco Moore have returned to the designer, fronting his latest campaign. 

"I remember exactly how equally excited (and intimidated) I felt when I first met Kim in 1992," Jacobs wrote in an Instagram post back in 2015 when the duo stepped in front of the camera for his AW15 campaign. "I was a huge fan, and she represented all that was intelligent, unconventionally creative and cool… awkward, powerful, the epitome of artistic credibility and a seductive intensity that I'd never known." It’s fitting, then, that Gordon and Moore should hawk some of the designer’s most beloved vintage pieces – like the Classic Q – which is the first in a series of reeditions pilfered from the Marc Jacobs archives. 

Alongside the brand’s new J Marc Shoulder Bag, the mother-daughter models are photographed in some of the house’s past creations: all horned headbands, hirsute jackets, spangled mink-collared coats, and zebra-striped mini dresses. The real protagonists of the shoot, however, are Karlie, Natasha, and Ukital, It bags re-rendered in slouchy leather, gold clasps, and buckles. Shot by Nick Sethi and styled by Malina Joseph Gilchrist, the whole thing is reminiscent of Gordon’s first ever Juergen Teller shoot for the label – unsparing, off-kilter, and flash-heavy. Click through the gallery above to see the rest of the imagery.