Photography Alessio Bolzoni, Styling Pau AviaFashion / NewsFashion / NewsRIMOWA has the spirit of summer stowed away inside its luggageWith a glossy capsule collection on the horizon, the label evokes the sights and scents of le sud de FranceShareLink copied ✔️May 30, 2022May 30, 2022TextDazed DigitalRIMOWA: Lavande & Citron Every year, as winter rolls into spring, a coastal town in the south of France transforms itself into a bounty of lemon groves. Only it’s not trees that line the streets of Menton, but enormous pyramids, dragons, and giant Minions stacked together from thousands and thousands of lemons. Meanwhile, about an hour north of the Fête du Citron carnival, the region’s lavender fields begin, emerging first in Valensole before spilling into Sault, and then Drôme. All this is to say, le citron and la lavande have become emblematic of long, sprawling summers spent in Le Midi – the essence of which RIMOWA has syphoned into two colourways for its new capsule collection. Comprising luggage, tote bags, and iPhone cases, the label’s Essential range and Never Still offering have been reimagined in sherbet yellows and sun-bleached violets, proposing a softer alternative to its metal trunks. With its corrugated grooves lining the kind of airport lounges that smell of new carpets and coffee, the limited-edition offering is the subject of a glossy, technicolour campaign shot by Alessio Bolzoni and styled by Pau Avia. As modelled on Sangwoo Kim and Cannelle, RIMOWA has also put forward a new model as part of its summer capsule: a leather-strapped lavender crossbody redolent of 2020’s Dior collab, which is only available to shoppers in Asia. Meanwhile, the label’s grooved iPhone cases also took on a touch of the French Provence in a Lavande iteration. Getting its big release on May 26, the pieces range from €40 to €980 and embody all the technical prowess that the LVMH-owned brand is best known for. Stage-free telescopic handles, multiwheel systems, and spacious interiors mean there’s no clunking manoeuvres or noisy rattling down cobbled streets – something scientifically proven to be one of the most inexplicably embarrassing experiences a human being can endure. To check out the rest of the collection, click through the gallery above, and head here to get your hands on a piece. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.READ MORECrying in couture: Ellie Misner’s new collection is a beautiful disaster Nike How the Dazed US team are Airmaxxing Nike The unexpected history of Nike’s Air MaxSchiaparelli’s five most shocking designsSix things you never knew about the Antwerp Six Enfant terrible Duran Lantink drops his first Jean Paul Gaultier campaignThe 7 sexiest moments at Nicolas Di Felice’s CourrègesOakley Your favourite Oakley glasses just got a faceliftBárbara Sánchez-Kane is descending to hell through the mouth of a volcanoHow Jordan Brand celebrated their iconic new football kit in São PauloA24’s The Drama hoodie is the new Marty Supreme jacketAre wearable sex toys the next frontier in fashion?Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy