Bottega Veneta returns to the internet, while Susie Essman scrapes dog muck off her Marc Jacobs
IoDF REBRANDS TO THE INSTITUTE OF DIGITAL FIRSTS (KIND OF)
The Institute of Digital Fashion racked up its sixth ‘first’ this week as the team unveiled an NFT gown available to purchase with real money (as opposed to a crypto currency). The overblown, striped dress is the virtual replica of a piece that Roksanda debuted during its AW22 show – an item that will never go into production, underscoring the scarcity of its URL counterpart. The sale of the NFT has now gone live on Roksanda’s website.
BOTTEGA VENETA RETURNS TO THE INTERNET
It’s been over a year since Bottega Veneta shut down its social media accounts and while its Instagram is still in the dark, the label launched an AR app to tease Matthieu Blazy’s big debut. Dubbed “the doorway to creativity”, users will be able to hold their phones against any Kelly Green surface to interact with Blazy’s new collection and worldbuilding. Download the app here to livestream the designer’s inaugural show tomorrow.
SUSIE ESSMAN SCRAPES DOG MUCK OFF HER MARC JACOBS
Susie Essman, best known for her role on Curb Your Enthusiasm as the short-tempered Susie Greene, makes an unlikely cameo in Marc Jacobs’ SS22 campaign. Shot by Brianna Capozzi and styled by Emma Wyman, the comedian scrapes dog faeces off the bottom of some canary yellow sneakers in an accompanying video, before heading into the studio to produce an expressive slew of advertising images. Check out more of that here.
MARINE SERRE TAKES OVER GALERIES LAFAYETTE
Fashion’s soothsaying designer Marine Serre is set to launch her first exhibition at Galeries Lafayette. From March 5 to March 6, three floors of the shop will be dedicated to the label – “a hard drive containing the DNA of the house” – via installations, performances, talks, pop up shops, and guided tours. To book tickets head over to Marine Serre.
PER GÖTESSON BULKS UP FOR AW22
Having spent a career deconstructing (quite literally) notions of sexuality and gender, Per Götesson turned his attention towards the male anatomy for AW22, cobbling together muscled biker boys from old scraps of denim, leather, and canvas. Drawing inspiration from Jean-Paul Goude’s collages of Grace Jones, the Swedish designer reconstituted the contours of the body through tactile and subversive patchworking. Slashed hoodies, swollen bombers, winged trackpants, and twisted, arctic shearling jackets made up this season’s offering, complete with a severed head presented in rudimentary cut-outs. See more of Götesson’s collection here.