Photography Julian DakdoukFashion / NewsFashion / NewsYes, Fendi really did just dunk its latest bag in a swimming poolAll in the name of fashionShareLink copied ✔️July 29, 2020July 29, 2020Text Emma Elizabeth Davidson Chloe x Halle: Fendi Peekaboo Chances are, if you’re lucky enough to be able to get your hands on a designer bag, the last thing you’d do is drag it into a swimming pool, let it slowly fill with water, and watch as it sinks beneath the surface – but in a new short, sun-drenched film, that’s exactly what Chloe x Halle do. Enlisted by Fendi to star in its latest #MeAndMyPeekaboo campaign, the sisters are seen standing in the middle of a tennis court looking extremely chic (though there’s not a tennis skirt in sight, fyi), as well as sitting around a dramatic dinner table laid with huge floral arrangements and all manner of incredibly glamorous crystalware. Finally the film cuts to a hand serenely dragging a white version of the leather Peekaboo bag through the rippling water, before it submerges completely. Truly, not since the moment the Heart of the Ocean found itself casually flung into the water by old lady Rose at the end of Titanic has something so expensive been lost to the murky (okay fine, in this case not-so murky) depths. With Fendi handing over full creative control of the film to Chloe x Halle, the two looked to their stylist Zerina Akers (who also works closely with Beyoncé) when it came to their clothing, and soundtracked the whole thing with new track “Busy Boy”, taken from their recently released album Ungodly Hour. Following in the footsteps of Kim Kardashian, Kris Jenner, and North West, the short explores the familial relationships that also underpin the Fendi label. Check it out below. Escape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy Expand your creative community and connect with 15,000 creatives from around the world.Trending10 of the hottest Instagram accounts fusing art, sex and eroticaManaging to (mostly) slip under the radar of Instagram’s notorious censorship rules, these are the flesh-baring accounts you need to followBeautyMusicWhy everyone hates the FIFA World Cup halftime show NothingEventWhat Went Down at Club Nothing in New York NothingMusicNothing launches ‘Club Nothing’ nightlife series with a global fundMusicDaughter From Hell: The 5 best tracks on Gracie Abrams’ new albumLife & CultureIs this the most corrupt World Cup ever?FashionIn pictures: The best football fashion from England’s World Cup runBeauty‘I trust my own body’: The rise of the unquantified self Dazed LeagueThe heart and soul of LA’s exploding street soccer sceneEscape the algorithm! Get The DropEmail address SIGN UP Get must-see stories direct to your inbox every weekday. Privacy policy Thank you. You have been subscribed Privacy policy